Introducing Crown Ribbon: The First-Ever Regulated Horse Ownership Platform Backed by NFT Aiming to Disrupt the $300 Billion Horse Racing Industry

Introducing Crown Ribbon: The First-Ever Regulated Horse Ownership Platform Backed by NFT Aiming to Disrupt the $300 Billion Horse Racing Industry

SAN FRANCISCO, 01 Dec. 10, 2022 (GLOBE NEWSWIRE) — Hifi, the leading fixed rate lending protocol, today announced its partnership with renowned performance horse industry veteran, Buses Chad, to launch Crown Ribbon, the first-ever NFT-backed regulated horse ownership platform. Through the platform, Crown Ribbon aims to disrupt and digitize the centuries-old horse racing industry by breaking down barriers to horse ownership.

Although the horse industry has grown into a $300 billion economy, proving the authenticity of the horse is a challenge that has plagued the horse industry for centuries. Blockchain technology, due to its global audience and open ecosystem of tools, brings efficiency to a notoriously slow and monotonous industry. With Crown Ribbon, ownership and authentication rights are made easily accessible and transferable via NFTs. The partnership’s blockchain solution enables horse riders to put their valuable assets on-chain in a more secure, transparent and flexible ecosystem.

“For many riders, their horse is their most prized possession, more valuable than their home and vehicles. Harnessing that value through traditional means is not an option,” said Doug Leonard, CEO of Hifi. for the best running operations, traditional financial institutions lack the experience and expertise to back these non-standard assets. Through our partnership with industry leaders at Crown Ribbon, Hifi has access to the experience and expertise to effectively secure these real-world assets.

Hifi opens the doors to the performance horse industry by providing loyal Crown Ribbon members with an enhanced digital ownership experience. Members will have access to Hifi’s ecosystem of liquidity products, a global audience, and broader DeFi composability. With Crown Ribbon, NFT holders will buy and hold a share of a racehorse syndicate that matches a specific horse or collection of horses – allowing users to invest in horse ownership in a regulated way , transparent and compliant. Crown Ribbon submits an SEC-qualified offer under Regulation A+, making the platform SEC-compliant for US participants.

“We were impressed with Hifi, their team, their expertise and their passion for using technology to positively change the world,” commented Chad Beus. “We were eager to partner with the Hifi team to welcome newcomers to the performance horse economy.”

“There’s no one more qualified than Chad Beus,” Leonard added. “Chad is the co-founder of the Pink Buckle, the most sought after barrel racing event in the world, he is a pioneer in the field and has spent the past 30 years racing and selling horses. Crown Ribbon is well positioned to disrupt this antiquated horse racing industry with blockchain technology, offering a new ownership paradigm that comes with greater flexibility and tools.

To learn more about Crown Ribbon and its NFT supported horses, please visit:

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About HiFi:

Hifi Finance is a fixed-rate, fixed-term lending platform built on the Ethereum blockchain. Designed to allow users to lend and borrow against crypto assets without any surprises, the Hifi ecosystem continues to grow with partnerships and projects to provide new usage and TVL opportunities.

To learn more about Hifi, visit:

Follow Hifi on Twitter or join the community on Discord.

Media Contact:
isaiah jackson
Howling Laboratories
Phone. : 805 674 7348

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